What Are Backlinks and How Do They Work?

There are over 200 factors that Google uses to rank a website. But the number one factor that Google uses is backlinks.
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Backlinks are when someone links to your website from their site. The more sites that link to you, the higher you will rank in Google.

Now all backlinks aren’t equal. Here are some of the things Google looks at when analyzing backlinks:

1. How authoritative is the site linking to you? If Huffington Post links to you it is more effective than if I, NeilPatel.com links to you. Why? Because Huffington Post is considered a well known authoritative site.

2. Authority is measured by a metric called “domain authority”. It’s from a scale of 0 to 100. The higher the number the better. You ideally want to get backlinks from sites with a domain authority that is higher than yours. You can use the tool ahrefs.com to learn what your domain authority is.

3. The more related a site is the better the link. If you are in the plumbing space, a link from Huffington Post isn’t as good as Home Depot (which is an authority site in the home repair space). Try to get links from high domain authority sites within your space.

If you want to build links the quickest way to generate them is through round up posts. Email people within your space and interview them. Include their thoughts within your blog and let them know when you publish the post that includes them. Ask them to share the post on their favorite social network and even ask if they can link back to you.

By doing this your rankings will climb in Google.

The Lord Of The Email Marketing

Ever wondered how “Sauron” from “The Lord Of The Rings” manages to create so much fear amongst everyone, even though you never see him physically on screen? It just so happens, you can create a similar “awe” amongst your email list. Of course, the “awe” you create will be a good kind of awe… One which will make your subscribers view you as THE expert in your niche.

The “Game of Thrones” Email Marketing Strategy

If you want to know how to get the majority of people on your email list to eagerly read all of your future emails, then this post will show you how. But first, I have to tell you something: I’m a massive “Game of Thrones” fan-boy. But I bet you’ve never made the connection between “Thrones” and email marketing. You say you haven’t? Good. Because let me enlighten you: “Thrones” and email marketing have a lot in common. Don’t believe me? Well I’m about to prove it to you.

When Email Marketers Feel Lazy, This Is What They Do

We live in a day and age where skimping on sleep is the “cool thing to do”. Before I left the rat-race behind to focus on growing a business using smart email systems, I used to wear the fact I only got 5 or 6 hours sleep a night like a medal. Looking back, how daft was I? Here’s an article that will help any entrepreneurs, freelancers and small business owners to beat the rat-race, increase their income, and be all-round happier.

7 Powerful Ways To Spice Up Your Email Marketing

Isn’t email just beautiful? You can use it to sell to thousands of people at any one time. And not just any ol’ random people either. Oh no. Instead, every single person who gets your email should be a genuine prospect. (As long as you enticed them onto your list with a relevant “bribe” of course.) But today’s post isn’t about list building. Instead, it’s about what to actually write in your emails to make them as powerful as possible. Here’s 7 ways to do just that:

Email Subject Lines: Thinking Beyond the Normal

Let’s get right to it.. Or should we??? OK, what so makes a good subject line?

How To Almost Guarantee People Enjoy Reading Your Emails

Email marketing is a very effective and time-efficient way of getting new customers and clients. Well, it is if you do it right. But if you do it like most businesses do, then your results will be pretty poor. You’ll get literally zero sales.

I See Dead Email Strategies

There are certain email marketing techniques which were very effective as little as five years ago, but which aren’t so effective anymore. In this post, you will learn about three of these techniques. Plus, you’ll discover what you should be doing instead.

Gordon Ramsay’s Email Nightmares

British celebrity chef, Gordon Ramsay, really would be a world-class email marketer. Why? Because he’s as polarizing as they come. Here’s how to use your own unique personality in your email marketing.

What You Can Learn About Getting More Sales From a Clever Fitness Professional

No matter what market you’re in, here’s what you can learn about marketing from a clever fitness professional. Apply what you learn here, and you should see an increase in sales.

How Often You Need To Be Emailing Your List

“How often should you email your list?” This is a question which always makes for an interesting debate. Many self-proclaimed email marketing experts (I call them “egg-sperts” because a lot of them have never actually run a successful business) preach how you should email your list when you’ve got something to sell. Their reasoning is that you will “burn out” your email list if you email people too often. I massively disagree.

Why Your Emails Probably Suck

You know the biggest problem with most people’s emails? They’re dull. Like, really, really dull. In fact, they almost could have been written by robots. If YOUR emails are like this as well, then you’ve got a lot to learn. Here’s how to write them instead.

The Greatest Benefit Of Email Marketing

The main benefit of getting good at email marketing is this: You can make money from anywhere in the world. This article will show you how.

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