The Most On Demand Digital Marketing Skills in 2019 (High-Income Skills to Master) // Do you want to be a digital marketing expert? Well, you’re going to need specific skills to become one.
RESOURCES & LINKS:
How to Start A Career in Digital Marketing in 2019 (video): https://youtu.be/DoLzQN1m7sU
Learn SEO For Free! How to Jumpstart Your SEO Career Without Spending a Dime (video): https://youtu.be/7a07862HFNc
Even if you work at a company, these skills will help you.
So let’s get right into it.
The first skill you need is data science.
You don’t have to be a crazy data scientist, but you need to learn how to look at Google Analytics.
There are so many videos out there that teach you how to read a report, because Google Analytics isn’t just about, “Hey, how many visitors am I getting?”
It’s more about “How many visitors am I getting,”
If you don’t know to look at the data, you won’t know where to focus your energy to maximize your results.
The second skill to learn is content strategy.
Writing content doesn’t guarantee you any traffic anymore.
There are over a billion blogs on the web.
There are roughly seven billion people, so that means roughly one blog for every seven people.
That’s too much content.
So, if you want to do well, you need a strategy.
Without a strategy, there’s no guarantee that people are going to read your content.
The third tip you need is you need to learn how to leverage video.
Video is up-and-coming as one of the most popular channels out there.
I’m talking about filming videos like this one and releasing it, evergreen content, on YouTube, LinkedIn, Facebook, you need to do a ton of video stuff because you’ll find it’ll build a much more engaging community than almost any other channel out there.
The fourth skill you need to learn is storytelling.
I don’t know why, but I’m seeing less and fewer people use storytelling, but storytelling is still as effective as it used to be two, three, five, ten years ago.
You need to integrate stories into your marketing.
When you do that, you’ll find that more people relate to you.
They’ll identify with the characters in your story, and you’ll notice that your conversion rate goes up.
The fifth skill that you need to learn is email marketing.
And I’m not talking about just basic email marketing, like sending out emails every time you release a blog post, but more complicated emails.
I’m talking more so marketing automation.
Well, if someone goes through your funnel, they don’t open up one email, what should they do next?
If they open up that email, what should they get?
You don’t want to send everyone the same emails.
The sixth skill is funnels.
There are tools like ClickFunnels out there that can help you build a funnel faster and easier, and funnels are really important because ad costs keep rising.
You need to learn how to do upsells and downsells.
You may not be thinking “Oh, that’s not related “to marketing, why do I need to learn that?”
Well, if you can’t figure out upsells and downsells, eventually, you’re not going to be able to afford your paid ads.
That’ll help improve your margin so you can keep selling.
The seventh skill that you need to learn is podcasting.
Podcasting hasn’t taken off in the U.S. as much as it has in Asia, like places like China.
But podcasting is growing at a very rapid pace, and people are listening to podcasts on the go.
Plus, the people who listen to podcasts are super engaged, and they typically have a higher income percentage-wise, from a medium-household-income perspective, than other marketing channels out there.
And that’s why you need to get into podcasting now.
It’ll be much more competitive in three, four years.
Then it’s going to be hard.
And when you do podcasting, don’t expect to get results right away.
It’ll take years before you see the fruit from your labor.
Now, if you need help crafting your digital marketing and growing your traffic, check out my ad agency, Neil Patel Digital.
If you have any questions on growing your digital marketing skills, leave a comment below, and I’ll answer it and help you out.
Make sure you also like the video, share it.
Thank you for watching.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
#Career #NeilPatel #DigitalMarketing
Using E-Mail As Part of Your Online Business
Message Management is an important component to any online business and a probable key to your long-term business success will be the inclusion of such capabilities into your business application portfolio. This article provides the reader with insights and tips for doing just this. If you wish to succeed online, you have to be thinking about the right type of message management system your business will require as it grows and how you will incorporate it into your business to make your business both more professional and to help contribute to greater sales and providing your followers and customers with better service and support.Email List Building Tips To Keep Up With Competition
Online competition is expected to get stiffer and stiffer as more business people understand how beneficial the platform can be in getting good business returns. A bigger email list might be what you need to stay afloat of the competition through attracting and maintaining a loyal customer base. The sign up process marks the start of the list building process. You need to get enough traffic to the site and make sure they are compelled enough to take expected action and sign up with you.Why Is Email Marketing Important for Any Business?
Every email sent to a potential customer is considered as email marketing. Email marketing is very important for any online business for a whole lot of reasons.Online Automated Business Messages You Should Create
Automated Messaging is an important component to any online business and a probable key to your long-term business success will be the inclusion of such capabilities into your business application portfolio. This article provides the reader with insights and tips relating how to use messaging systems in your business including a list of the types of messages you may wish to automate to improve the professional appearance of your business. If you wish to succeed online, you should be thinking about incorporating automated messaging and e-mail capabilities into your business to make your business more professional, to help contribute to greater sales, and to provide your followers and customers with better service and support.Connect With and Inform Your Clients and Prospects: Effective Email Marketing in Seven Steps
Email marketing is an effective way to keep in touch with your existing customers, prospects, and networking contacts. When partnered with a strong inbound marketing program (including local SEO and social media), it’s a great tool to generate new leads and revenue, thereby growing your business. However, in order to be as powerful as it can be, you’ll want to design your email marketing campaign in such a way that it 1) gets through the spam and junk filters of your recipients, 2) is compelling enough to be opened and read, and 3) incites action and qualifies a lead (i.e., a phone call or email reply).6 Benefits of Email Marketing
After you have built your email list, you will need to make use of it to get the most from email marketing. This kind of marketing still remains to be amongst the best over other traditional marketing ways because of the various benefits it comes with. Here are some of the benefits you stand to enjoy when you choose email marketing.Email Marketing: A Time-Tested Digital Marketing Strategy for a Highly Profitable Business
As a business grows, marketing the products would be more demanding in terms of generating new leads and customers. And when this happens, the need to engage into strategic partnership would be essential to increase the advertising and promotional budget.Email Marketing Is Essential for Growth
Reaching customers through email marketing offers a number of unique benefits for businesses that make it an essential part of any marketing campaign. Email blasts and newsletters offer a more direct method of communicating sales, news, and information to customers than social media marketing and other efforts that are often more expensive.Keep Your Mailing List Engaged – 5 Tips To Maintain Your Email List
Your list is your one of your greatest assets in your business. Figuring out ways to keep growing it is essential and one of those ways is to keep people who sign up engaged so that they stick around and buy more items from you. Here are five things to consider to make it so.Improve Email Marketing: 3 Tips to Get More Customers From the Emails You Send
You have a list but they are completely unresponsive. Here are a few tips to help you make more sales improve your email marketing campaign.How to Build a Buyers List for Unlimited Future Profits
While most list building courses out there just teach you how to build a list, most marketers “forget” to tell you that you actually should build two types of lists. A general subscriber list full of prospects…3 Reasons Why Email Trumps Social Media
Both social media and email marketing are methods that can be used to generate more leads into your business. Which one is best? Which platform can get you better results – Here are a few reasons to spend more time on email marketing