The Importance of Building a Brand | How to Measure Size of Your Brand


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When you think about brands like McDonalds and Burger King, what comes to your mind?

Hamburgers, right?

That’s branding! When anchor yourself into a specific industry or term, you have created a large brand.

Just look at Kleenex, they’ve done such a great job that a lot of people don’t ask for a tissue, they ask for a “Kleenex”. Similar to how you ask for a coke when you are at a restaurant.

The goal of branding is to connect your name or company name with a specific product or service.

If you are trying to build a strong brand, think about the problem you are trying to solve and create messaging that breaks down your solution. Put your solution out there so people know what your company is all about.

Now when you are building your brand, remember Warren Buffett’s rule. Protect your brand at all costs.

If you want to see how your brand is doing, type it in within Google Trends. Your goal should be to create a graph that goes up and to the right. If it isn’t going up and to the right, you need to do more marketing.

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Email Marketing: Know Your Stats

Sending out emails is just one part of your Email Marketing Campaigns, you have to monitor the emails you send out to see how your subscribers interact with your emails. Ideally, you want subscribers to read your emails and if your emails are not getting read, you have to find out why and fix it. In order to figure out what’s working and what’s not, you need Email Analytics. Email Analytics is very important aspect of your Email Marketing Campaigns but it is mostly overlooked.

5 Key Benefits Of Email Marketing

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How to Use Email Marketing for Small Businesses

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Key Steps in Getting Your Business Leads Reactivated

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Email Marketing – Is It Dead or Alive?

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Getting Your Subscriber to Communicate With You

The first thing you do with your email campaign is to send out content and credibility emails. Once someone has read all of these emails, and they get to day 7 or 10, or it could be day 14, send them an email that gets them to communicate with you (if they haven’t already).

Selling Coaching and High-Ticket Products Via Email

The key to the email campaign is that we have to recognize what our purpose is, regardless of how we analyze any one particular email. The key is that we’re using this particular email set to accomplish a certain goal.

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