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When you think about brands like McDonalds and Burger King, what comes to your mind?
That’s branding! When anchor yourself into a specific industry or term, you have created a large brand.
Just look at Kleenex, they’ve done such a great job that a lot of people don’t ask for a tissue, they ask for a “Kleenex”. Similar to how you ask for a coke when you are at a restaurant.
The goal of branding is to connect your name or company name with a specific product or service.
If you are trying to build a strong brand, think about the problem you are trying to solve and create messaging that breaks down your solution. Put your solution out there so people know what your company is all about.
Now when you are building your brand, remember Warren Buffett’s rule. Protect your brand at all costs.
If you want to see how your brand is doing, type it in within Google Trends. Your goal should be to create a graph that goes up and to the right. If it isn’t going up and to the right, you need to do more marketing.
How to Sell to The Masses With a Personal Touch
Selling to the masses while maintaining the personal touch sounds impossible, but with a bit of thought you can achieve if. This article looks at how you can make a real difference to your email marketing.Why Email Newsletters Are a Powerful Marketing Strategy?
Developing a newsletter is one of the smartest and cost-effective marketing tools today to market your business. Read this article to know how readymade newsletter content and templates can help you put together a great nutrition newsletter campaign.5 Of The Best Email Marketing Tips
Email marketing is in many businesses’ eyes the best method of marketing to your audience and for good reason. However you need to optimize to get the best results, in this article you will learn 5 great tips of creating awesome email marketing campaigns and get measurable results and a great ROI to boot.Email Marketing: Know Your Stats
Sending out emails is just one part of your Email Marketing Campaigns, you have to monitor the emails you send out to see how your subscribers interact with your emails. Ideally, you want subscribers to read your emails and if your emails are not getting read, you have to find out why and fix it. In order to figure out what’s working and what’s not, you need Email Analytics. Email Analytics is very important aspect of your Email Marketing Campaigns but it is mostly overlooked.5 Key Benefits Of Email Marketing
Do you think that email marketing is dead? Do you think it is an out-dated and the least effective technique of marketing? If yes, so think again because here at a point you are absolutely wrong. Countless business people still use this method of marketing and it is not dead.How to Use Email Marketing for Small Businesses
Email marketing for small businesses is a cost effective way to reach targeted customers and retain them. You may be surprised to know that this type of marketing is more successful than social media marketing. Although there are hundreds of email marketing service providers available in the market, you need to choose wisely so that you are able to reach a wider customer base at affordable prices.Key Steps in Getting Your Business Leads Reactivated
To begin with, I need to ensure it is clear that an unopened email is NOT the same as sending no email. Each week I get messages that I never open, however that I’m upbeat I get in light of the fact that I do trust I will get to looking at the substance sooner or later. Likewise, it helps me to remember the organization.Email Marketing – Is It Dead or Alive?
Every minute of the day, an average of 200 million messages are sent. Seventy-two percent of adults say they prefer to communicate with companies via email. Furthermore, 73% of companies consider email marketing to be a core part of their business endeavors. Despite what many marketing professionals might tell you, email marketing is still very much alive.4 Shocking Truths Which Will Kill Your Marketing Sales
Robert allowed his office staff to take over his marketing and to keep in regular contact with his clients. Ok… Ok… Let’s get real here…How To Write An Excellent Newsletter
Think of The Newsletter as a Magazine – Every time you are thinking about writing a newsletter, think of it as a “micro magazine”. In terms of content, make sure that you are useful to the reader, but also have a relaxed tone and writing style. If you write subjectively, you can harm your credibility and if you write without doing a proper research on the subject, you can end up with a newsletter filled with incorrect information. Inaccurate and false information will offend and confuse your readers while damaging your credibility. Make sure that you provide various statistics, expert opinions and quotes to prove that your information is valid.Getting Your Subscriber to Communicate With You
The first thing you do with your email campaign is to send out content and credibility emails. Once someone has read all of these emails, and they get to day 7 or 10, or it could be day 14, send them an email that gets them to communicate with you (if they haven’t already).Selling Coaching and High-Ticket Products Via Email
The key to the email campaign is that we have to recognize what our purpose is, regardless of how we analyze any one particular email. The key is that we’re using this particular email set to accomplish a certain goal.