How to Share Your Brand’s Story On Your “About” Page

One of the most important pages on your website is your about page. This is where someone learns about your brands story. Once someone learns about you or your company, they’ll decide if they want to stick around or leave.

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Whether your about page is about you or your company, you need to create a story.

Just look at the Neil Patel about page, it shares my life story, what I teach and how my mission is to help you. Because I connect with my readers that page has generated hundreds of comments.

Without a story, you won’t connect with your website visitors. And if you don’t connect with them you won’t generate as many sales.

This strategy is so effective that it has also helped my Brazil about page receive hundreds of comments. In essence, it works in any language.

The second thing you need to focus on is the benefit. How are you going to help people?

By putting other people first, they are more likely to come back. Without that there is no reason for people to stick around.

Third, you need to be impactful. What I mean by “impactful” is to use adjectives. This helps create an emotional connection.

Fourth, you need to keep your about page short and to the point. If it is a video, try to keep it under 2 minutes. If it is text, keep it around 500 to 1000 words.

And last but not least, you need to have an action point. After someone is done reading about you and your company, what should they do next?

The action point helps solve this. For example, mine has a button to get in touch with me in regards to consulting opportunities.

How to Create an Email Signature

A great email, rich with relevant content, deserves a fabulous finish. After all, you’ve spent time crafting and editing your email so it’s perfect. Doesn’t it deserve the perfect finish? A professionally branded email signature is the best way to show off your great content-much like whipped cream atop your favorite dessert. Learn how to create a great email signature.

How Can Email Marketing Benefit A Company?

Email marketing is one of the most, if not the most, effective forms of marketing. Here’s how it can benefit your business.

Subject Line Marketing

How do we get a recipient to open our emails? This has always been a thorny issue within the internet marketing community. Just because someone has subscribed to our list does not mean that they will automatically open the emails we send out. The answer to the problem is to treat our email subject lines as ‘mini-headlines’. In order to incentivise the recipients of our messages to open them we must produce the best email subject lines we possibly can, – subject lines that work.

How Can Email Marketing Help My Business?

Email marketing, when done correctly, will enable your business to attract new customers, keep existing ones, upsell, cross-sell and cut costs. Let’s take a look at some of the specific ways that email marketing can help your business.

Promote Your Business With Email

One of the essentials of success in online business marketing is the need for an email marketing strategy. As we almost never meet our subscribers and customers face to face, email is a lifeline through which we communicate with our opt-in list. Email marketing best practices gives us a two way link with our opt-list and enables us to provide them with quality information, interesting copy and the occasional new product offer. Email can become a very potent marketing tool when linked to an autoresponder.

Email Marketing 2017

Email marketing is a great way to communicate for business and ecommerce on the internet. Email marketing can increase SEO, ROI and conversion rates.

How To Get The Most From Email Marketing

Email marketing means more than just sending out mass emails to everyone who has ever bought something from your business. A properly conducted email marketing campaign can be complicated to put together, but if you know what you are doing, the rewards can be great. Read on to find out how to do so.

Highly Targeted Email Marketing That Works – A Case Study

Within a month of the initial emailing, 9% of the targeted agents expressed interest, 32% were not interested and I received no response from 59% of the agents. Although there are additional nuances involved with successful current email marketing best practices, the basics used for this seven year old campaign are very similar to that which can be used for successful digital marketing and lead generation today.

4 Quick Ways To Boost Your Email Marketing Strategy

Email marketing is extremely cost effective. When you communicate through email, you can build a loyal audience of people who truly want to hear from you. Here are 4 quick ways to boost your email marketing strategy.

How to Use a Physician Email List Well

Marketing is a field that has many challenges, and if you are in the medical marketing realm, you can find that it’s quite difficult to get your hands on everything that you need. Getting access to the doctors in a direct fashion, instead of through their staff, can be more difficult than you would expect it to be.

How To Be A Leader With Email Marketing

If you are serious about online success, you need to get serious about your online marketing strategy. An email marketing campaign can be the best way to start attracting your target market, so you need to know the right things to do. This article lays out effective tips for making your email marketing plan what it needs to be.

How Many Times Per Day Do You Check Your Email?

How often you check your email. Every few hours? Every hour? More often? Your customers are checking their email regularly too. And what a difference it will make to your business if they are opening and reading emails that you sent them.

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