One of the best ways to grow your business is through a corporate blog.
Here’s how to set it up correctly:
First, figure out what you want to blog on. It’s not just about blogging on your own products or services. It is about helping your potential customers.
If your content helps solve your potential customers’ problems, they will turn into customers.
Also setup your URL structure correctly. Your blog should be placed on yourdomain.com/blog/. Using a subdirectory will help with search engine rankings.
Once you have your blog setup, ask yourself: who’s the voice of your blog? Are you going to have one author or multiple? Either one works, but make sure you put the writer’s image at the bottom of each post as well as their bio.
This helps create a personal connection with your readers.
Now when you have writers you need to give them a rule book. That way everyone is writing with one main goal in mind.
Here are some of the rules you can use:
1. Only write content that benefits the readers.
2. Use the words “you” and “I” within your content. It makes it seem more conversational.
3. Use sub-headings to make your content skimmable.
4. Keep your paragraphs to 5 or 6 lines.
5. Wrap up each post with a conclusion. And at the end of the conclusion should be a question, which will help encourage more comments.
6. Respond to every comment left on your blog. It’s just proper blog etiquette.
7. Cross link your blog posts together. This will help get them indexed.
8. Write at least one post a week.
Just follow the steps above and you’ll see traction within 6 months to a year.
Why You Should Outsource Email Support Specialists
Emails are still a reliable communication channel, even if they are asynchronous. They are just as interactive as other communication channels like social media and live chat. But in a world that moves fast, email replies can be outrageously slow. That becomes a disadvantage for customer support email, which is why some companies resort to alternatives like phone support, live chat, chatbots, and social media.ConvertKit – Does It Work?
Convertkit is one of the newer “email marketing” systems to be released to the public. Despite being relatively simple to use, it’s attracted 1,000’s of users with core functionality of giving people the ability to manage subscribers, send updates / broadcasts and – most importantly – create “automation” rules. The automation aspect of the system is the most prevalent part of its offer – it lies at the core of the underlying value of the software. This review examines its effectiveness, both on a granular and macro level.A Big Rookie Mistake You’re Making With Your Email Marketing
Have you ever received an email from someone and wondered “who is this?” How did they get my information? They just sent you an email out of the clear blue sky from their email marketing system. How does that make you feel? That is wrong on so many levels. DON’T DO THAT!Questions To Ask When Choosing The Perfect Email Marketing Tool
Email marketing tools can be defined as the tools used by marketers to create, test, optimize and send as well as report email based campaigns. A tool can be specific to functions like subject line generator or it can perform multiple functions to make the process of putting the campaign together so much easier. Considering that the competition will forever be there, the best any business can do is come up with strong marketing strategies and utilize all available options to stay afloat of the competition.How To Increase Sales Through Email Marketing
Email marketing is effective, but like race car driving, it’s only as effective as the person behind the wheel. It’s important to know how to use email correctly to get the kind of results that you want.Email Marketing is One of The Most Important Digital Marketing Techniques
As the Net has grown, e-mail marketing is becoming one of the best effective and affordable tools for online marketing. E-mail marketing significantly impacts businesses if they are B2B or B2C (business to business/business to consumer). Marketing throughout e-mail raises your brand devotion and raises your customer service throughout the eyes of your buyers. When ever permission based e-mail marketing is carried out correct it can easily be even more good than any sort of other kind of web marketing technique. The point to bear in mind is that no one single element of website marketing may stand on its own. For example, an e-mail newsletter must have a tremendous site to support it and also curiosity in your business to build your e-mail list in the first place. The quantity one activity on the web is e-mail. This is the reason e-mail can certainly be utilized as a superb internet marketing tool. Various Internet end users say that they would rather get marketing messages in their e-mail than be bothered by sales phone calls at home.Will Your Email Subscribers Ever Become Customers?
You can send all the emails you want, but if no one opens and reads them, they won’t get you any results. How do you convert your email subscribers into customers?The Issue With Subject Lines
Subject lines are the most important elements of your email marketing campaign. Get them wrong, and your email will be binned. Let’s take a look at the right way to write them, boosting your next campaign’s effectiveness.6 Ways To Make Email Marketing More Effective
There are 6 ways to make email marketing more effective. If you follow these steps you will find this to be a huge benefit to any business building strategy.Best Email Marketing in 2018 – ConvertKit Vs Aweber
Despite the proliferation of social media and the onward march of technology, the role of email marketing in any marketing strategy is still very important. The problem is that with the added offerings from a number of new solutions (ConvertKit being one), it’s often difficult to appreciate which one you should use. This tutorial is going to compare two of the more established – Aweber and ConvertKit.Simple Ways to Build Your Email List
Building an email list is important for many reasons. One reason is that your marketing database tends to degrade over time, and the rate of degradation is 22.5%, according to experts. A person may change their email address once they get hired by another company. Some may opt out or stop using their AOL address. So, it’s important that you keep building your email list. For this, you can use the tips given below.When Email Marketing Becomes Spam
Today, we know there’s a clear distinction between spam and email marketing. But usually when people think of spam, the first thing that comes to mind are messages that tell you one million dollars is waiting for you and all you have to do is click the button. By this standard, almost everyone is able to identify what messages are considered spam.