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Google has over 200 factors that they use to determine a website’s rank.
One big factor is click through rate. Let’s say you Google the term “dog”. If Google notices that everyone clicks on the second listing, eventually they will move up the second listing to the first spot and the first listing to the second spot (they will flip them around).
Google is using user signals to figure out to where to rank a website. So if you want to increase your rankings, increase your click through rates.
The way you do this is by adjusting your title tag and meta description. By using adjectives within your title tag, you will notice you will get more clicks.
A few of the phrases that have helped me increase my click through rate are: get, try free.
If you want ideas on how to increase your clicks, Google the terms you want to rank for. Look at the paid ads. The way their paid ads algorithm works is that the ads that get the most clicks usually are at the top. So use similar title and descriptions to the paid ads.
To monitor your click through rate you can use Google Search Console and see how you are improving over time.
How Important Is Your Email List?
Any Internet Marketer will tell you that their mailing list is one of the very top tools. In fact, in many cases they will describe their mailing list as the single most important part of their strategy when it comes to making money online. Right away, this should give you some indication that a mailing list is a very important asset in your online marketing strategy. If you’re still not convinced though then consider just how a mailing list works to help you build trust and expand your influence…Subject Lines That Increase Your Open Rates
You are bombarded with dozens if not hundreds of email subject lines every day, but have you really taken the time to determine which ones are effective? I know I have developed a spam headline spider-sense and will tune out and delete any email instantly if I sense an email subject line is trying to sell me something and I’m not familiar with the sender.Electronic Communication – Email Still Holds Sway
Electronic mail – E-mail, Email, e-mail or email – is the exchange of digital messages operating across computer networks, primarily the Internet today, between individuals or groups of people. The earliest use of digital messages began in 1960s and a decade later it had taken on the more recognizable form known as email. However, the origin of the term ’email’ is rather quirky; any electronic document transmission in the early days was broadly called electronic mail – e.Increase Conversion by Keeping Emails Simple
Email marketing is an effective way to market your products, services and information to your audience. But, it can be easy to confuse your readers to the point that they do not take action.5 Ways To Make Your Email Marketing More Effective
There is a skill to making email marketing work for your business and not being regarded as a nuisance, or even worse, spam. Here are 5 ways to make your email marketing more effective.Installing WordPress For Your Website
One of the first questions I am asked by someone new to Internet Marketing is about websites. “How fancy should it be? How many graphics? How many products?, etc.” But undoubtedly, the number one question is “How do I install WordPress?” There are many different ways to install WordPress (You can “hire someone to do it” is one way) But I am going to quickly cover two ways you can do it yourself (and save that money in the process).Nine Creative Ways to Personalize Emails
Depending on the email marketing software you use, it’s important to learn all the features that it has so that you can use it to its fullest potential. You might not even be aware of all the things your email marketing software is capable of doing.Effective Email Marketing
Email marketing is probably the most effective way you can communicate with potential clients. You need to be able to take website visitors and have a way to help them overcome whatever problems they may be facing. This will help to turn them into customers. In order to do this, you need to be able to build a rapport with them that is not designed just around making sales. You need to provide information. You need to do so consistently and effectively. Email marketing is one way to do this that is both cost effective and beneficial to you and to the customer.Bigger Profits From Your Autoresponder – Add More Emails
In part one of this two part series about profiting from autoresponder messages, we took a look at the email messages already loaded up in your a/r. Today we’re discussing adding more emails.Why Does No One Like Your Email Campaigns?
Even after all the efforts you have put into making your email campaign a hit, you are still not getting satisfactory results from it. In such a scenario, a series of questions may arise in your mind. You may start asking yourself that where are your emails going wrong?The Best Email Marketing Techniques
Many businesses have gone digital in their operations, and you cannot talk digital without mentioning email. People receive emails in their inboxes every day, and others end up not being read or even in the trash and spam sections. So what should you do for your email to stand out and add value to your recipients? Here is how you can better your email marketing techniques.An In-Depth Guide To B2B Email Marketing
For a person unfamiliar to the world of internet marketing, lingo such as B2B marketing definitely sounds Greek. It involves a learning curve, but not something that an untrained mind won’t be able to pick up. This article discusses the basics of B2B email marketing.