How a Bootstrapped Startup Out Marketed My MultiMillion Dollar Company

Years ago I created a company called KISSmetrics. When I was at the company (I no longer work there) we raised around 15 to 20 million dollars.
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We created a new type of product for our category that helped companies optimize their lifetime value of each customer and we were growing fast.

A startup called MixPanel ended up launching after us, they raised little to no money, they copied our product features, and they even copied our design.

At one point MixPanel was worth 800 million dollars according to TechCrunch and we weren’t even worth 100 million, even though we had more traffic than them.

How is this possible? Well, they decided to go the freemium route. In which they gave away a lot of our product for free to customers. And in exchange, websites had to promote MixPanel by placing a badge on their site.

This caused them to grow fast. It doesn’t matter if your product is better or worse, people love free.

If you are competing with large companies, you don’t have to have a bigger budget or a better product/service… you can beat them by undercutting their price and offering a lot of their paid services for free.

Email Marketing Advice From “The Walking Dead”

Another season of The Walking Dead came to an end last week. And honestly? I was a bit disappointed.

How To Use Email Marketing To Boost Your Business

Marketing professionals still agree that email marketing is more effective than any other marketing technique. So how can you use email marketing to boost your business?

How Can I Do Email Marketing That Works?

Having an email list of subscribers is worthless if you can’t communicate with them and provide them with the right content. Here 5 ways you can do email marketing that will get you results.

How To Re-Engage Your List

In a fierce and competitive world of online marketing, an active and engaging mailing list is very important for keeping your place in the market. Yet, according to various sources an average of 60% of lists are “dead” email subscribers. This lack of engagement means you’re missing out on a lot of potential sales.

Email – Backup Vs Archive

Emails are at the heart of business to business communications and transactions. Very often, email will contain sensitive, client data along with personally identifiable information. This information should be secured and stored, just as you would with paper records.

10 Ways To Avoid Promotions Tag Purgatory

Promotion Tab Emails are simply not read, or taken seriously, especially if you don’t have a well known brand. Whether you are writing to introduce yourself to new leads, start a sales process to potential customers, or nurture your list, applying the following Commandments can be the difference between active engagement in the Inbox and a life of solitude and silence in the promotions tab.

7 Tips For Great Email Subject Lines

Here are 7 tips that will help email marketers to create interesting email subject lines. The subject line is the most important part of every email because it plays the part of an article headline.

5 Qualities Of A Great List Email Marketing Software

Let’s face it – an email marketing software is as good as the level of users it converts. And while the conversion rates are a lot related to the content and what’s inside your emails, having a robust list marketing solution is what every business owner is after nowadays. But what are the things that define a great email lists solution?

Where Do You Start With Email Marketing?

While your website is a public platform for your target audience, your emails are a more private communication. You get to directly communicate with people who have specifically signed up to hear what you have to say. So where do you start?

The Advantages of Email List Building

Marketing is essential for today’s small business owners to survive. Email list building is now considered one of the most important tools used for Internet marketing. Nothing is more cost effective and instant like sending an email.

Best Practices of Email Marketing to Generate More Leads

Email marketing may or may not get the attention, but there is no doubt that it is a terrific way to convert more prospects and generate leads for your business. Here are some best practices for email marketing that you can use for your business to generate more leads.

5 Suggestions for a Lifetime Lead Tracking Campaign for Your Email Marketing

Keep track of how long each lead has been on your list, what actions they’ve taken, and how long it’s been since they took their last action. If you’re noticing they haven’t taken action in a long time, try to inspire them into action again – and do it automatically.

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