Above are my top picks for Internet Marketing Success
CASH COW’S MAKE MONEY ONLINE NEWSMy Biggest SEO Mistake (And Why Your Organic Traffic Might Be Garbage)
CASH COW Sez: Neil Patel NB Da Man For MAKING MONEY ONLINE Tips!
Over the last 12 months I’ve driven 58.6 million visitors from Google. You will look at my traffic sets, you look at this graph and you’re like, wow, Neil you must be doing really well at SEO. And you know what you’re doing, but you know what? That’s not really the case. Today I’m going to break down my biggest SEO mistakes.
As you can see here, 58.6 million visitors from SEO. That’s a lot of traffic to not have to pay for. And if I scroll down and I look at the traffic stats, coming from terms like Ubersugget which is fine. My name, Ubersuggest, affiliate marketing, my name, variation Ubersuggest.
But if I just keep going further down the list you’ll start seeing a lot of keywords that, aren’t really relevant to my business. And a lot of the key words of what I was optimizing for as you can see here, it was just pure volume. And I was getting a lot of traffic, but as you can see now my traffic starting to drop, why? Because my team, you know, at my ad agency we track leads and I can’t show you our leads in Salesforce because we track it all due to people’s personal information like their records or the company URLs.
But when we were tracking our sales through Salesforce of what’s driving clients for NP Digital , and typically people will click on let’s talk and submit a form or contact.
So we have two options to become a lead. And what we found is, most of these keywords droves, little to no leads. Now, if you go to neilpatel.com, I get my traffic typically from blogging, right? I can see here on the blog. And if you look at my content, I’m going after keywords that are very specific. Customer reviews in video ads.
So if I type in customer reviews video ads. The search volume, isn’t high. If you look here zero monthly searches, right? People aren’t really searching for a lot of these keywords but you know what?
We found that people who are interested in putting customer reviews in video ads or images, and they’re trying to figure this out are interested in conversion rate optimization which is one of the services we offer.
So the content that we’re producing on our blog is much more niche. How to create a free Google website for a business. This for us, this post is target local businesses because our SMB division helps localized businesses. How to create unique gift guides for e-commerce content.
And I spent so many years building up my traffic and it wasn’t until I got the traffic.
Look, the big lesson from this is, don’t optimize for traffic optimize for revenue. If your keywords aren’t generating you revenue, move on to new keywords. And when you’re doing keyword research, don’t make the mistake I did. Don’t just optimize for quote-unquote traffic. What I want you to do is type in keywords.
So don’t optimize just for traffic, optimize for traffic from the right audience. And before you go after keywords do your keyword research, type them into Ubersuggest, figure out what keywords have high volume and traffic while you’re technically they mean the same thing but also high CPC. And of course it’s related to your business.
So don’t just optimize for quote-unquote keywords and traffic optimize for relevancy. And if you do that, you’re going to be better. And if you need help with this check out my ad agency, NP Digital or if you just have questions, leave a comment below.
Revolution of Digital Marketing
Today nearly 80% of all the media that we consume come through digital channels. Massive internet usage and digital media has given rise to a new marketing concept called Digital Marketing.
4 Tips on Creating and Improving Mobile Content
On this article you will find 4 simple ways that you can create an/or improve content for mobile websites, which drive in a lot of visitors. Having a mobile friendly website is now more important than ever before, as people are using their mobile devices more often for information and other transactions.
Create an Online Presence for Your Business
With the rapidly growing technology making connections and exploring the world is a major necessity on businesses and people nowadays. We know that if you don’t, then you are going to lose your customers to your competitors who are already present in the online world.
3 Types Of Free Content to Help You Grow Your Email List
One of the best assets for an online business is your email list. In order to grow your email list, you need a variety of ways to get email addresses so that your business can be built and strengthened.
5 Tools to Help Boost Your Small Business Sales
You need to be aware of all the tools available to assist you in the growth of you on line small/medium business. Many of these tools will help you gain traction for your business and help you convert leads into sales.
How Can Online Marketing Become So Powerful?
When advertising a business or a product, there are a number of avenues that you can approach but none are as effective as online marketing. Some of the more common methods businesses and companies go with when it comes to marketing are commercials, ads in the newspaper, and through word of mouth. However, the problem with these methods is the fact that they are simply not as effective as they once were.
7 Top Tips to Build Trust Faster With Prospects
Dealing with over zealous sales people is the worst! They come at you with all kinds of hype and statistics of their past success, when in fact all they really care about is making commissions and sales. When trust is broken in these efforts, it is almost impossible to make a sale so the same thing rings true with your online presence. You need to come across as a trusted solution to solve their needs.
How to Cope Up With Dynamic Search Results and Attain a Higher Ranking
With the growing technological world, people have also become more accustomed to using the internet to search various information and collect data from there. Using specific keywords often shows the highest ranking websites offering relevant information in the SERP.
Augmented and Virtual Reality: What’s A Digital Marketer To Do?
Augmented and virtual reality have both been on the rise recently. Many companies have been taking advantage of these new trends, and there seems to be no signs of stopping them at the moment, as technology is always catching up with their demands.
Top 7 Reasons Why Marketers Need Online Communities
Being able to convince someone to use your services is a special skill that doesn’t come easy, and you need to develop it. Connecting with people having similar interests and work areas is the best way to learn the art of selling and achieve your targets. Nowadays, marketers and business professionals consider online communities as great sources for improving marketing skills and learning how to transform resources into results. The internet-based communities enable their members to get opportunity to meet a group of like-minded people who are ready to listen and provide the required help.
How to Improve Customer Acquisition With Digital Marketing
Precisely speaking, build great products and present them well on the internet. Digital marketing is all about how well you present your business to the online world and then how effectively you interact with your prospects and customers.
How Internet Marketing Helps Your Business Earn Recognition
In the present scenario, due to fierce competition, it has become tough to market the product on any platform. It is getting hard to attract the customers due to severe jostling among the competitors. But it is necessary to market the product to develop the business. Even a brand requires proper advertising; otherwise, it can lose craze among its targeted audience.