Above – my highest email marketing recommendations
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Marketers can segment their mailing lists based on location, gender, occupation, age, behavior, etc.
In turn, you can be sure that you are delivering appropriate and customized messages that appeal to customers.
Segmentation allows you to deliver messages that match your customers’ preferences
Let’s start with demographics. Marketing automation has long been a tool for segmenting your mailing lists based on demographics. While the benefits of this segmentation have long been known, the tools to do so are not.
Today, a customer can provide information about their age, gender, location, their occupation, behavior, their interests and so on.
But what happens when you want to segment based on occupation?
For instance, your customer has just bought a new car and if you wanted to segment based on occupation, your business would likely earn more than by sending message such as “Use this Car” or “For Sale”. But what happens if you wanted to send a message about a new car, which is a business that the customer didn’t buy himself?
You would need to send a special message “For Self-Built Car Buyers” for instance. Well you could, but it would be more cost effective to just send a generic message.
On the other hand, if you don’t want to segment based on occupation, you could segment based on lifestyle (where the customer lives, the frequency with which they travel, etc.) or preferences (whether they play video games, watch video, etc.).
Segmentation is good, but we want to segment based on Behavior. If you want to send messages that match your customers’ behavior, you need to consider their interests. And it’s easy to find their interests by their purchase history.
A good example is the auto-bid campaign we did. The customer was engaged in the purchase. But, we then segmented by the customer’s nterests. In this case, we sent a message saying “What are you interested in? A new car, an SUV, or sports cars? Then we send the right message for his interests, which can only be done if we look at their purchase history.
There are several types of segments that you can segment. We can segment customers based on what they have purchased, how often they purchase, whether they purchased online or brick and mortar, when they purchase, etc.
Segmentation is a great idea, but the challenge is actually getting it to work. You can segment your mailing list at any time. You can segment based on demographics or behavioral preferences. There’s a tool that can do it for you on line, but you want it to be easy to use.
Affiliate Marketing, Digital Marketting, Digital Advertising, Online Promotion
Affiliate Marketing The term affiliate marketing refers to the concept whereby a merchant/dealer who is the advertiser appoints one or several advertiser/s who generate traffic or leads to the merchant’s website, in order to generate larger sales. These advertisers who are typically known as affiliates are paid on the basis of either performance measure or registrations or direct sales generated by them, as may be the decided terms. The affiliate marketer promotes the products/ services of the client merchant through various websites, blogs, posts, articles etc.
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